**UPDATED!** When Chris met Wilfred
Published 29 November 2016
It has been a whirlwind of preparation for our latest and one of our most exciting campaigns to date!
Hope for Tomorrow have teamed up with The Black Farmer in a bid to create mass awareness and to bring in more donations over the Christmas period!
Wilfred Emmanuel-Jones, British businessman, farmer, and founder of "The Black Farmer" range of food products, approached Christine Mills, Founder of Hope for Tomorrow (HfT), after coming across the HfT website whilst he was in hospital. He was drawn in by the ethos and spirit of the charity and loved what HfT stood for and through this, decided he wanted to partner up via a Christmas campaign by promoting us through his Christmas TV advert, selected products in store and his website. **The advert will be airing on Christmas day on Channel 4 at 2.05pm - Don't miss it!!
Wilfred came to the offices of Hope for Tomorrow and directed a photoshoot and a short film, which promotes what Hope for Tomorrow is all about, all of which you can find through his website: http://www.theblackfarmer.com/.
The TV ad (which you can view by clicking on 'Video' below), will be airing on Christmas day after the Alternative Christmas Message on Channel 4 and up until then Wilfred and
Hope for Tomorrow will be campaigning through our websites and social media (also, look out for the red sticker on his packs of sausages!) If you would like to donate to this campaign, click on either the red sticker at the top or the yellow banner at the bottom of the article and this will direct you to our Virgin Giving page.
Keep an eye out for his products in store with the red label which includes our logo – this will give you details on how you can donate to Hope for Tomorrow. Items will be stocked in the following supermarkets:
Asda (selected stores)
Budgens (Selected Stores)
Co Op (Selected Stores)
Tesco (Selected Stores)
There will be all sorts going on across our social media pages. Look out for competitions across our social media to win a pack of his products through liking and sharing our pages!
Founder of Hope for Tomorrow, Christine Mills said “I was so thrilled (albeit, a little taken aback!) when Wilfred/ The Black Farmer wrote to me. This is one of the biggest campaigns Hope for Tomorrow have been involved in to date and we are hoping that through this collaboration, we will be able to create mass awareness for our charity and to boost the fundraising for our Mobile Chemotherapy Unit Project which will enable us to keep the wheels turning and bring cancer care closer to patients’ homes. Next time you are out food shopping, pick up a pack of his sausages (you won’t be disappointed!) and look out for the red sticker with our logo on! If you would like to donate, all you need to do is visit our Virgin Giving page: give-hopefortomorrow.org.uk or click on the red sticker above or yellow banner the bottom of the page. I would like to take this opportunity to thank Wilfred immensely for all of his support and enthusiasm for promoting our charity and we are all so excited to see the advert on the big screen on Christmas Day! You can have a sneak preview of the advert if you click on the link below, then email me at Christine@hopefortomorrow.org.uk and tell us what you think!”
**Hope for Tomorrow would like to take this chance and say a say a huge thank you to our Corporate Charity Partner, Addison Group (www.addison-group.net) for their invaluable support throughout this campaign, helping with all design and artwork aspects**